All hail his noodly greatness, all hail Cthulhu! Our new unstructured snapback featuring a classic shape and a front-pip rope for extra juju, boasts a Conrad Botes artwork of the majestic cephalopod deity, Cthulhu. As at home predicting the winner of the next Rugby World Cup (3-peat baby!) as it is bringing you luck on the water or at the bar, this beauty will soon dominate as your new favourite hat. 5-panel design Unstructured fit Adjustable double row polysnap

Introducing Mr Floppy, a medium-wide brim, boonie-style hat in a washed mustard colour with The Mission’s Flavour Saver patch for stashing flies, and an adjustable drawstring. Just as at home bundu-bashing along rivers and across flats as it is as the beach or a braai.

Simms Single Haul Pack Cap features a crushable EVA foam brim, comfort sweat band and breathing holes. Fabric Tech: 100% Polyester

The ultimate Fishing Gaiter, allowing you to spend more time on the water without the risk of sun damage. Lightweight  and quick-drying with UPF50+ UV sun protection and laser-cut breathing holes for maximum comfort. Technical Specs: UPF50+ UV Sun Protection 100% nylon shell, polyester lining Lightweight and quick-drying Ventilation holes help prevent sunglasses fogging up Durable and Stretchable Breathable and Comfortable Wicking and Wrinkle Resistant One Size fits most adults

Simms Guide Classic Hat fatures classic waxed-cotton with full-brim. Sizing Guide: Small/Med – 58 cm Large/Ex Large – 60 cm Weather-resistant waxed cotton fabric Flexible brim for custom styling Hidden stash pocket on interior crown Moisture wicking interior sweatband Black under brim for glare reduction FABRIC TECH: Shell: 100% Waxed Cotton; Liner: 100% Polyester; Hat Band: 100% Polyester Faux Leather

Simms Dad Cap is a no frills, classic style. It is easy wearing and very comfortable. Perfect for a hard day on the water

Simms Oil Cloth Cap is a weather-resistant waxed cotton fabric. It is the classic way to keep your head protected & your focus sharp. CROWN FIT: LowFABRIC TECH: 100% cotton twillWEIGHT: 96.4 g

Surf’s up on your head. 100% Cotton 5 Panel All Over Woven Hat With Rope Snapback closure

Add a little structure to your hard-working hat. Recycled Polyester & Elastane 6 Panel Structured Fit Adjustable Hook-and-Loop Closure

Take your shade with you. Fishpond hats look as good on the water as they do at the evening watering hole. Sun protection meets style. Adjustable, one-size-fits-most

Simms Double Haul Icon Trucker Cap is a mid-crown, classic fit mesh-back trucker cap. They are stylish and comfortable, with a dark under brim. Keeping the glare out of your eyes, you face out of the sun.  Features: Crown Fit: Mid Mesh-Back Fabric Tech: 100% Cotton Twill; Back- 100% Polyester Mesh

The Aperture is a highly breathable tech hat for all your outdoor adventures. Crushable, quick drying and sweat wicking, bring it on your next hike and jump in any waterfalls you discover. Features Crown height: Medium Five panel design Howler Monkey icon tag at back left Dark under brim to reduce glare Pliable bill for customized fit Tech strapback and buckle closure

Sandlot or sand dune, this hat’s for you. Low profile fit  Bureo NetPlus® Brim from 100% recycled fishing net materials 6 Panel Unconstructed Fit Snap Back Closure 60% Cotton 40% Poly

The YETI Coolers® Wildly Stronger Mid Pro Flat Brim Hat - Yes, you do, in fact, need another YETI® Hat. Bureo NetPlus® Brim from 100% recycled fishing net materials 5 Panel with a foam front Snap Back Closure Features a pliable brim for shaping the look you want 60% Cotton 40% Poly

Almost as brown as a bear. Bureo NetPlus® Brim from 100% recycled fishing net materials 5 Panel with a foam front Snap Back Closure Features a pliable brim for shaping the look you want 60% Cotton 40% Poly

For those of you who want to blend into the bundu, we present to you the (mostly) muted vibes of the Blood Sage Ripstop Snapback. Think of it from a fish’s point of view. All it sees is the usual wall of blue (sky) and green (bush) above the water save for a red smudge (a locust’s ass), then all of a sardine it’s hooked, hopefully by you. As for that red smudge? That’s one of our Flavour Saver patches for stashing and drying your flies. 5-panel design Unstructured fit Adjustable double row polysnap Undeniable sex appeal